On June 6, Pepsi Bottling Ventures (PBV) donated $10,000 to the Conservation Trust for North Carolina (CTNC) for the fifth consecutive year. The generous grant will support both the Upper Neuse Clean Water Initiative (Initiative) and the North Carolina Youth Conservation Corps (NCYCC).
“Improving access to clean drinking water is an objective which makes sense, both from a business perspective, but also as citizens of this area,” said Paul Finney, President and CEO of Pepsi Bottling Ventures. “The Conservation Trust for North Carolina serves a key leadership role in this effort and we are pleased to continue our support as they strive to find new preservation techniques while also educating the next generation on the importance of water quality.”
The Upper Neuse Clean Water Initiative is a partnership of land conservation organizations working with the City of Raleigh and other local governments to conserve high priority lands along streams in the Upper Neuse River Basin, which provides drinking water to more than 600,000 people. The Upper Neuse basin drains into Falls Lake, the main drinking water source for Raleigh, and eight other reservoirs. Falls Lake supplies water to PBV’s bottling plant near Garner.
“The partners in the Upper Neuse Clean Water Initiative greatly appreciate Pepsi Bottling Ventures’ generous donation,” said Caitlin Burke, CTNC Associate Director. “As our region experiences unprecedented growth, it’s partnerships with companies like PBV that make it possible for us to preserve more land around streams and waterways to ensure clean drinking water, healthy communities, and our great quality of life.”
Land protection is one of the most effective ways to protect drinking water sources and limit runoff pollution. Since 2005, partners in the Initiative have completed nearly 100 projects protecting more than 8,000 acres along 89 miles of streams. Most recently, the Eno River Association completed a 56-acre purchase along the Eno River upstream of Hillsborough. Conserving critical lands like this property not only prevents pollution from entering our drinking water but it also helps maintain wildlife habitat, preserve open space, and create recreational opportunities so our region continues to be a great place to live and work.
The North Carolina Youth Conservation Corps (NCYCC) provides paid summer jobs for 16-24 year olds, with the goal of teaching them valuable work and life development skills through hands-on outdoor work on high priority conservation projects that benefit the public. Projects include trail construction and maintenance, habitat restoration, and invasive species removal. The NCYCC has six crews working on conservation projects across the state this summer, including a crew in the Upper Neuse River Basin at Falls Lake.
“I absolutely loved my contribution to conservation; being outside made conservation tangible,” said Peter Chege, NCYCC crew member. “Working directly on conservation projects and seeing the way it impacted the environment made me more self-aware of my position in my community.”
Pepsi Bottling Ventures’ support for the NCYCC will provide young people opportunities to make meaningful and long-lasting contributions to the Triangle community and sources of clean drinking water while they work outdoors and connect with nature.